Case study

When learning analytics tell you nothing

How a leadership academy closed the gap between tracking and connection.

By Kate MacGregor  ·  27 March 2026  ·  7 min read

Tracking participants' progress in online learning usually tells you whether someone finished a module, when they logged in or what their completion percentage is.

But learning behaviour is deeper than that, and most leaders want more than that, right?

You want to know if people are binge watching content the night before a check-in meeting, or pacing themselves weekly allowing for real scenario implementation. You want to see where engagement drops off. You want feedback at the right moments, not three weeks after the fact or deep in the back end of your learning platform.

For learning providers and teams, that gap between completion data and learning insight creates real blind spots, and sometimes completely irrelevant data.

The question isn't whether to automate it all and hope for the results, or commit all your time to be on top of each person, in person. It's about using automation to create the right moments for human connection. Let the system track progress and send nudges. Show up in person when someone hits a milestone worth celebrating.

The engagement gap

A leadership development agency came to me in September 2025 with a question about creating more engaged participants. They sell their program to organisations, who then enrol their team members into cohort-based learning. Standard progress tracking in their learning platform (Kajabi) told them completion percentages, but nothing about learning patterns or engagement quality.

Their second cohort was launching in January 2026. The first cohort, managers and senior leaders, had been highly engaged, but had been working with them for some time and already had the personal relationship and connection. This second cohort would include team members who couldn't hide behind the same level of in-person accountability. They needed a different engagement system.

Cue gamification. We evaluated adding some gamification to their existing program in September. They decided to move forward in late January, 10 days before go-live, while simultaneously onboarding another B2B client.

What we built (and why it worked)

We implemented the Gamiflix template from Jiffy Courses, a gamification system that integrates directly into Kajabi. Here's what we built:

The system handles the back-end automation, workflows and tracking. The academy team handles the personal touches and celebration.

What changed (and what surprised us)

Immediate wins

What surprised us

The biggest change was the pace at which individual cohort members started their learning as soon as the module drops each month. Rather than leaving it to the last minute, the night before the live group coaching call, we can see them getting started early, but also pacing themselves in the lead-up to the call at month end.

Because of the leadership strategy and development they're learning in the program itself, this lets them implement in real-life scenarios as they move through the lessons, which then allows meaningful discussion in the month-end coaching calls, rather than all theory. This is the real gold, the kind no automated stat really reveals.

The setup also revealed more possibilities than expected. Bonus content unlocks. Link-click reward triggers. Email automation options (after every lesson vs module completion). Incentivised prizes for completing medals by certain dates, and the chance to build learning-pathway style content in future. We realised there were more strategic progress markers available beyond standard module completion and a sub-standard system certificate. Next time, we'd map those touchpoints before launch rather than discovering them mid-build.

The balance between automated tracking and human celebration became clearer. The system doesn't replace the academy facilitators. It tells them when to step in and make it personal.

Current state

This cohort only knows the gamified version. They're showing genuine engagement, able to learn and implement with purpose, not just the novelty effect. The academy team and their clients are happy with progress and participation, particularly given this cohort was expected to need more encouragement.

The template scales across all future cohorts and products. The next use case is their B2C general-population product, where gamification will play an even stronger role without organisational accountability. From my own experience in gamified learning environments, I'm expecting their B2C learners to move through and complete at even higher rates, because people strive for greatness when there's a visual or physical incentive in the mix (even for less competitive people like me!).

Setup: 10 days from purchase to launch, using existing learning content. The Gamiflix template is a USD $597 one-time cost, with unlimited use across all products on their Kajabi site for the rest of their lifetime (including future updates as the template keeps evolving).

What this means for your learning programs

If you're running internal training programs, selling B2B learning products, or managing leadership development initiatives, standard progress tracking often isn't enough.

You need visibility into how people learn, and that they're able to implement, not just whether they finished. You need feedback at the right moments. You need ways to celebrate progress that feel meaningful, not generic completion emails.

Gamification isn't about replacing human facilitation with automation. It's about using automation to surface the moments where human connection matters most.

The system tracks. You celebrate. The system nudges. You show up.

Gamiflix template for Kajabi — USD $597, one-time purchase, unlimited use on your Kajabi site.

See it, give it a demo and buy it (among other clever templates) right here.

Not on Kajabi yet but curious? Grab a 30-day free trial here and take it for a test drive.

Want to skip the research and have it set up for you?

I love working in the gamified templates and configuring them on client Kajabi sites. You purchase the template, we have a call to work out how best to use all the features for your program, and I configure it in your Kajabi site with your existing content and branding.

What you get: the medal reward system configured and automated, email notifications set up for learners and admins, feedback forms embedded at strategic points, Netflix-style navigation, community integration, and progress tracking that tells you how people learn. Timeline is roughly 14 to 28 days from template purchase to launch, depending on the scale of your content and the number of gamified touchpoints.

This isn't theoretical. It's what we built in two weeks for an existing client, onboarded their new cohort, and it's running live right now, with real delight and success for both my client and their learners.

Kate MacGregor

Curious whether this would work for your learning program?

If you're building corporate or cohort-based learning and want engagement that means something, not just completion stats, let's talk it through.

Book a discovery call